Freedom Warranty announced PROJECT 2019, a major initiative to provide financial and promotional support to Independent Automobile Dealer Associations.
Chris Miller, Chief Executive Officer of Freedom Warranty made the announcement this week at the MidAtlantic Regional Independent Automobile Dealers Association's Annual Convention and Expo in Bethlehem, PA.
"We are very excited to share the news that our company is going to make a significant investment in the Independent Automobile Dealer Associations where we hold memberships," said Miller. "Project 2019 is an umbrella program that will leverage our marketing dollars in those states where we have good relationships with associations that help us connect with our dealer clients."
Project 2019 Reaches Out to Associations
Miller said the Project 2019 initiative is part of Freedom Warranty's aggressive expansion program in the coming year that will include opening new states and introducing new and innovative products in the Vehicle Service Contract (VSC) industry.
Miller said Freedom Warranty is reaching out to state and regional organizations that provide ongoing professional education, networking, and other resources to its Independent Automobile Dealer members.
The first contract signed in the Project 2019 program is with the MidAtlantic Regional Independent Automobile Dealers Association (MARIADA) representing dealers in Pennsylvania, Maryland, and Delaware.
"We are happy to be working with MARIADA Executive Director, Reg Evans, to bring support to his organization's efforts by participating in events throughout the year and investing in their various marketing channels that keep communications open with their members and the industry," said Miller.
About Freedom Warranty
Freedom Warranty operates in 21 states and the District of Columbia and is the administrator and obligor of every VSC product it sells through its Authorized Agents, automotive dealerships, repair service providers, and financial institutions. The company’s corporate office and customer service team is based in Chattanooga, Tennessee. Learn more about Freedom Warranty at www.FreedomWarranty.com.