Delivering Customer Satisfaction
Last year, Freedom Warranty made a commitment to its clients: To dramatically improve Customer Satisfaction. One year later, that promise is being kept with major improvements to Overall Customer Happiness.
A comprehensive plan that included educating and motivating department managers and agents has resulted in a composite satisfaction score of 4-stars on consumer review websites.
Specifically, Google Business Reviews added one-and-a half stars (from a low 2-stars) to the composite rating of 3.1 stars. The Better Business Bureau increased by 20-percent to a total 4.74 out of 5 possible.
"Our industry is tough when it comes to customer satisfaction," said Freedom Warranty's new CEO, Chris Miller. "Contracts can be complex and lead to lots of misunderstandings about coverage, but in the end when a customer files a claim they want to be confident that they will be treated with respect and a sense of urgency. That's where we can turn a negative into a positive."
Long Term Effects
Miller admits that it can take months, if not years, to reverse the damage of bad reviews and unhappy customers. "Our dealers and sales agents depend on us to deliver on their promises to customers. We take that very seriously."
Social media and online reviews can have a powerful impact on the marketplace. Putting an emphasis on resolving consumer complaints requires complex coordination between the dealer network, customer service agents and claims teams.
"Everybody has to be onboard when it comes to improving service. From the dealer making coverages clear to the customer, to how our customer service agents help contract holders do business with us, to how we handle claims," said Miller.
The gains made over the last 12 months mean keeping a constant attention to keep the ratings level and for any improvement, and Miller understands it is a constant challenge to maintain and improve ratings.
"We are laser-focused on customer satisfaction as we continue on the journey to becoming a leading provider and administrator of vehicle service contracts in the industry," said Miller.